What Happened to Fly Swatters?

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kristyhairston.comIt seems like a silly question. But I remember fly swatters being a staple at my parents and grandparents house, especially during the summer at family dinners or picnics in the backyard. Now, it’s very rare to see a fly swatter at your home or any one else’s for that matter. I’m sure fly swatters aren’t the only thing that have mostly been forgotten from society, but it does beg the question;”what happened to fly swatters” and could this disappearance also apply to business? How?

Just consider the fact that what you’re doing/producing today, no matter how awesome, could eventually become obsolete. Are you prepared for that? Or are you working to prevent it? Here are some questions that can help you evaluate where things are now and where you are planning to go with your product/business:

1. Have you clearly defined your brand and the benefit of using your product/business?

2. With so many alternatives for your product/business, why is your product/business the best? Is that message being marketed through your various messaging?

3. Is there room for expansion with your current business/product? Do you have that planned out for the rest of the year or in the next 3 years?

4. If there are better alternatives to your product/business are you working to improve or preparing to fold?

Resources: Books to help you on the journey to answering these questions:

  • Strategic Acceleration
  • The Thank You Economy
  • Peoplework
  • The Sticking Point
  • The Commitment Engine

Trusting your Coach

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Being coached is much like following google maps. Before you start your course you input the address to determine the fastest route to your destination.

Google maps most likely gives you three options to your destination and suggests a best/recommended route to get there in a timely manner. Occasionally the fastest route also has heavy traffic, but in the beginning you believe based on the other options it’s still the best way.

So, you happily start off on your way. However along the way, you run into that traffic that was predicted.

Forgetting that this is the fastest route, you immediately start looking for an alternate route or to exit on a side street and begin pioneering your own way. Why?

Has that ever happened to you?

The same is true for coaching. You may have met with your coach and outlined a plan for success. However, once the road to success seems to be slower than you anticipated, you begin looking for an alternate route. Something that seems to get you to your destination faster. But what you must understand is that our coach has viewed the roadmap already, and they know that following this path is the fastest route. Trust your coach, trust the process!